Surfshark CEO and founder Vytautas Kaziukonis said that consolidation in the market is a sign of the industry's maturity, but acknowledges there are challenges ahead. When asked about how the merger affects the companies' respective data and privacy policies, Dimavičius told CNET that Surfshark is "legally bound not to share any information between the entities that would go against our Terms of Service or Privacy Policy, therefore we have no plans in doing so without notifying our customers in advance." Even though we operate from the same country, NordVPN is our competitor." The news of the merger turns that statement on its head, though the companies will continue operating autonomously and "rely on separate infrastructure and product roadmaps," according to the press release.
Surfshark wasn't developed with NordVPN as it's a completely different company. Responding to that report, Surfshark's communications head Dominykas Dimavičius said ". That changed last week after a report at Lithuanian news site Verslo žinios. While the Tesonet-NordVPN relationship was already known, the ties between Tesonet and Surfshark had been previously undisclosed. The merger announcement follows the news just days ago that Surfshark was developed with the help of Tesonet, the same Lithuanian business incubator that helped NordVPN in its early days. But the merger of two of the industry's top names - both of which have long been among CNET's top VPN picks - highlights the continued trend of consolidation in the VPN industry, which finds more brands under the umbrella of just three big companies - Kape Technologies, Tesonet and Ziff Davis - making it more important than ever to understand which entities are ultimately controlling the data sharing and privacy policies that underpin VPNs.
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